Planet Fitness' “Judgment Free Zone” slogan is nothing new, nor is its price-based appeal to the average person. Its differentiation from other gyms is that it doesn't take itself too seriously and it welcomes all in a judgment-free environment.
What is new, though, is its ever-expanding multi-platform campaign against people who seriously sculpt their bodies or make noise during an intense workout. Planet Fitness has a word for them: lunks.
The company launched a free “Lunkinator” app for users to superimpose someone's ...
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