Zeina Abou Chaaban runs a social business called "Palestyle" selling embroidery made by Palestinian women in refugee camps in Jordan and Lebanon.
The designs, including clothing, bags, jewelry and belts, are sold through Bloomingdales in Dubai, and other stores in Bahrain, Abu Dhabi, Qatar and the UK.
Abou Chaaban, a Palestinian woman living in Dubai, said: "I wanted to spread the richness and wealth of Palestinian culture, but in a trendy way.
Usually embroidery is on very traditional pieces, but we are trying to revive the embroidery culture in a very modern way, using modern colors and modern designs." She set up the business two years ago and now employs 40 women in refugee camps in Jordan and Lebanon. NGOs working with women and children receive 5% of all proceeds from Palestyle sales.
0 comments:
Post a Comment